Communicating the Value of Employee Health Benefits

NEBGH Members – HR/Benefits Team Member: 8:00 AM arrival, facilitated employer-only roundtable 8:30 AM – 9:30 AM

All Other NEBGH Members: 9:30 AM arrival, program 10:00 AM – 11:15 AM

Has your C-suite tasked you with developing a benefits package that will help attract and retain employees- especially highly skilled and high-performing talent?  

Don’t undermine a competitive benefits package with a lackluster communications strategy!



Barbara P. Gniewek

Principal, GHRS

Barbara Gniewek a Principal in PwC's Global Human Resource Services practice, serves as the national Health & Welfare practice leader and resides in our New York City office.  She consults with national employers, providers and health plans on strategy, operational excellence, product design, sourcing / private exchanges, cost savings, funding, communications and health reform.  Barbara has over 25 years of health care consulting experience.  Her broad experience includes a variety of consulting engagements focused on areas such as:

For Employers:  development of successful health benefit strategies in a changing healthcare environment, evaluation of sourcing partners / private exchanges, evaluation of the impact of health regulations on benefits, workforce and bottom line, providing vendor strategy and management services, performing claim, operational and customer service assessments, identifying cost reduction opportunities, and assisting with compliance activities. 

For Payers and Providers:  developing new products, establishing health plans for providers, market assessment and evaluation, assisting with complex compliance efforts, developing Private Exchange strategies, assessing / remediating compliance risk, operational improvement  -- claims, customer service, sales and distribution, underwriting, HR, provider relations/contracting, providing vendor management support, conducting enterprise cost reduction, and providing / overseeing turnaround services.

Barbara is a leader in evaluating and understanding private exchange strategies, and named a top PIX leader shaping the future of health care by Employee Benefit Advisor.  She leads PwC’s national claim assessment practice and manages PwC’s Touchstone survey.

Previous Experience - Deloitte Consulting (National practice leader for the Integrated Health Group and a Healthcare Industry leader). KPMG (New York practice leader). William M. Mercer, Home Life Insurance.

Affiliations – Founding member of PEEC, Past Board of EBRI, Past Board Member of National Committee for Quality Healthcare


Carolyn Kennedy

Vice President, Employee Benefits

Carolyn Kennedy is Vice President, Employee Benefits for Chubb, the world’s largest publicly traded property & casualty insurance company and the largest commercial insurer in the U.S. with operations in 54 countries.

In her role as Vice President, Employee Benefits she is responsible for ensuring the successful development, management and execution of Chubb’s benefits strategy.

Prior to joining Chubb, Carolyn was Assistant Vice President at MetLife in the Global Employee Benefits business where she was responsible for supporting product development for the multinational employee benefits and expatriate group insurance businesses.

Carolyn also held Global Benefits roles at Becton Dickinson (BD) and Ingersoll Rand where she was responsible for developing corporate policy and strategy for global employee benefits and global mobility programs.

She has more than 25 years of employee benefits experience working both in the US and Zurich, Switzerland.

Carolyn holds a B.S. in Marketing from King’s College is married to the love of her life Ed Kennedy who is an artist and photographer. She has three fantastic step-children and one very spoiled dog named Quincy.

Shelley Sinclair

Assistant Director, Total Rewards - Health Benefits Strategy

Shelley Sinclair is Assistant Director, Health & Welfare at Ernst & Young (EY).  She is responsible for the strategy, design and administration of the health and welfare plans for EY’s 44,000 U.S. staff and partners.  Shelley has over 20 years of employee benefits experience.  Prior to joining EY, she worked at BNY Mellon as Vice President of Benefits Planning where she coordinated the integration of the legacy Bank of New York and Mellon benefit programs.

Shelley earned her B.A. in economics and French from Wellesley College and holds an MBA from Fordham University.

Shelley is on the board of directors of the Northeast Business Group on Health.

Virginia Peddicord

Director, Global Employee Health

Virginia (Ginny) Peddicord is Director of Global Employee Population Health.  Ginny is responsible for building organizational capabilities that enable Merck to implement programs and measure employee health and wellness investments.  She oversees innovative and integrated programs that drive employee engagement in health and wellness.  During her career with Merck, Ginny has held leadership roles in both Marketing and Sales.

Ginny has an MBA from the University of Chicago where she majored in Marketing, Strategy and attended the University’s Graduate Program in Health Administration and Policy.